Monday, April 19, 2010
Goals ? What goals ?
So, we're 1/3 of the way through 2010, how are you doing on your business goals for the year ?
On a scale of 1 to 10 (10 being excellent), I've got to give myself about a 3. I had lofty goals but I feel like I've been grounded by my own form of volcanic ash -- just can't seem to get off the ground.
It seems when an obstacle popped up, I accepted it and sat back and relaxed instead of finding a way around it. Don't get me wrong, my sales for the year on a whole have been pretty good. My online sales have not.
I definitely have not stuck to my plans of listing at least one new thing or renewing an expired item in the shop each day. I'd do okay for about six days and then drop the ball.
I did not throw a lot of effort into promoting for Easter. (Okay, let's be honest, I did NO Easter promoting.) Mother's Day is almost upon us and I haven't pushed there either. Talk about missed opportunities !!
Not everything was a disaster.
I DID get a Facebook business page up and running ! (Something I set out to do almost a year ago.) A work-in-progress, it's been up and running for about a week now. Please stop in and check it out at www.facebook.com/Splashincrafts .
I DID reach out and find several new big swag bag opportunities. (This is a marketing approach I have found works well for me.)
While it started out as a personal goal as it is not really business oriented, I have to believe my new food blog, Splish'n'Splash Kitchen, will also be of some benefit to the business. I do plan to have a sidebar ad for the shop and will occasionally push one of my kitchen related products like an apron or potholder set. In any case, it is an accomplishment for me to boast about!
So, in review, I need to get busy, regroup and redirect my efforts. (Think I'll go list something in the shop !)
Are YOU on track for your goals?