Wednesday, December 9, 2009

Working the Shows Wednesday - Boutique Shows

With only two weekends until Christmas, the holiday show season, for most of us, is now over. Surprisingly, for most of us, it has been a good season.

We were all braced for the worst in view of the economy but most of my crafter acquaintances have reported better than usual sales at most shows, even those in the areas of the country most devastated by the financial crisis and unemployment. There were some shows that were cancelled early on due to the economic situation and fear of extremely poor sales. As always, there were a few shows that simply weren't able to produce the shoppers for whatever reasons. This was nothing new. Show veterans find a few of these every year.

I believe people shopped more carefully this year. It seemed functional items sold better than pure art for art's sake items. If it was functional AND cute or unique looking - even better. Folks did, however, seem to want a reason to give the item. It had to serve a purpose of some sort.

Boutique Shows

The last two show I attended this year were boutique style shows. For those unfamiliar with this term, these are shows where the crafter generally drops their merchandise off for a show of multiple days duration. It is a consignment arrangement of sorts. All items are tagged with the price and coded with that crafter's id code. The show promoter (or "owner") then sells the items from one central checkout point. At the end of the show, each crafter's sales are totaled, a percentage is kept by the promoter and the crafter is paid. The crafter returns to pick up any unsold stock.

These are called "boutique" shows as most are set up like a gift shop or boutique with the crafts mixed together in a pleasing manner as opposed to separate displays for each crafter. Most are set up by the promoter (also known as "owner" or "manager") and usually use display merchandise provided by the promoter. In some cases, the crafter will provide some supplemental displays especially if they have a unique craft that requires unusual display methods.

Most of us like doing these sales as they have our merchandise out there in front of the world while we're off doing something else. Most are run by crafters themselves who are also showing their own work and are, therefore, concerned about making the show a success. They appreciate the merchandise and handle it with care. The only drawback is that you have a sizable amount of stock tied up, usually during a prime selling period. The good points are your work is on sale 7 days a week for the duration, you're not hauling displays in and out and not spending down time sitting there waiting for a sale.


The consignment percentage is set by the promoter but the crafter sets the selling price. In some cases, crafters are asked to work one or more "shifts" during the show's run where they work the show floor or register. The two shows I attended this year ran for one month (November) and for 10 days, respectively.

Run by one woman, the first show has been taking place twice a year for over 20 years. Over this period, the location has changed a number of times but excellent advertising, postcards to a large mailing list and word of mouth by the crafters has kept it alive and well. It's most recent location (for about 4 years now) is way off the beaten path and a little difficult to find but the crowds have managed to come. Return customers look for new items by specific crafters and also have an eye out for something "new and different" each show. There are about 30 crafters who have been participating in this event for most of the 20 years. Every show, there are a few new folks and a few old ones fall by the wayside for whatever reason.

Producing these shows, twice a year, keeps this lady quite busy. There is a lot of paperwork and planning involved. New crafters contact her on a regular basis. She must meet with each one to review their work and determine if it will fit in with her show. She's careful not to have competition in any area of the show. Multiple jewelers must have entirely different types of work. Painters must do different types of products. If you wish to expand what you offer, you must run it past her. Often, she will nix a specific item as it too closely resembles someone else's product. In addition, she does her own craft and must spend time creating. She and her husband are always on the lookout for new display pieces. (The style of the show is a general store type look and she uses quite a few antique pieces for her displays.)

I began doing shows with this lady over thirty years ago and she participated in a boutique style show I helped to run in those days. I remember her having her first "boutique" show in her living room. It ran for three days and we considered it a big success. Like me, she did as many as 40 shows a year in those days. Now, she makes a healthy income off of just these two shows.

The second show is held in the same general neighborhood. They sometimes run consecutively and shoppers go from one to the other. This show is done on a much smaller scale and has a committee of 5 ladies working together to produce the show. They hold shows four times a year in a club's social hall and it runs for anywhere from 7 to 10 days at a time. They are all participants and choose the additional crafters very carefully so as not to compete with any of their own products. There are a total of about 20 crafters involved with this show. This show also started in one of their homes a number of years ago and has been held in the same public location now for about 8 years.

They also use a large mailing list to send postcards. They post handmade signs on key intersections around the community and run small classified ads in the local papers. They, too, have a devoted following. Interestingly, they require their crafters not to participate in the other show in an effort to provide some exclusivity. I used to think this was bad policy and created a bit of animosity but since they draw on the same clientele I can see why they want to offer merchandise that is different from the other show.

Both shows claim to have had excellent sales this year. While the larger show said sales were about the same as last Christmas, the smaller show noticed a fair increase.

I hope you were able to enjoy excellent sales, too, and are now ready to devote yourselves to your own holiday events.

This will be the last Working the Shows Wednesday post for a while but as the Spring show season approaches I'll bring the series back. For now, we'll all just take a breather.

Tuesday, December 8, 2009

16 Days and Counting!!!

It's time to panic !!

With my order deadline approaching quickly, I can see the light at the end of that tunnel. Of course, there's a convergence there and I need to head down another track full speed ahead! There are gifts for family and friends that need finishing and, on some of them, I even have a tighter time schedule as we'll be seeing them before the big day! I have these various "To Do" lists based on when we get together with who.

As various members of the family will be heading out-of-town for the actual holiday we've scheduled "Christmas" with them a few days early. The first batch of gifts need to be ready this coming week with the second following closely on the next weekend. That's pretty much my cut-off date for shipping the gifts to the family that lives out-of-town, too. Oh, there are plenty to be delivered to their recipients on Christmas Day, so I'll most likely be frantically finishing things up on Christmas Eve, as usual. Don't we all swear that will never happen again?!? It's like New Year's Resolutions - mostly totally unattainable.

One year, I actually did have all my gifts bought, made and wrapped a week or two ahead of time. Know what? I think I missed it. I felt left out of that mad last-minute dash. For most of us, the frantic rush, late night baking, Christmas Eve run to the drug store and lack of sleep for several nights are part of the tradition of the holiday and who are we to mess with tradition?

Well, not one to mess with tradition, I'm just getting my decorations out today and candy production MUST start this weekend. Oh, did I mention we're having houseguests next week? Guess, my schedule is not quite set in stone yet! Maybe I'll get the tree up by then. They'd get a real kick out of me being that together! Last year hen they were here, our tree was up and had lights on it but wasn't decorated yet. Made for some interesting pics though! (Yes, it did have ornaments by the big day!)

Hope all your plans are moving along smoothly. Remember to slow down now and then and sniff the pine and cinnamon along the way!

Monday, December 7, 2009

Okay, so I didn't get those pics posted today. Maybe tomorrow. Today I was still working steadily on orders and calling local customers about pick-up and delivery appointments.

Why is it when you are so busy you barely have time to breathe, your mind goes wild with new ideas? Why does this always happen when the holiday is just around the corner and there's no time to make the items, let alone market them? I've been making lots of little notes that I hope still sound great next Fall when I start gearing up for the holidays of 2010. (There have been a few years along the way when I never found those notes again!)

In between new ideas, I've been struggling with the list of what I need to get made for our own gift-giving, the mounds of candy I still need to make, the cards that need to be addressed, the decorating to be done (I'm determined to get my window wreaths up tomorrow) and the long list of routine household chores that need to be taken care of in the next few days - just as soon as I get through all this painting and sewing.

Just to test how much I really can accomplish, The Big Guy had an eye doctor's appointment today which required him to be chauffered as his eyes would be dialated. So I had a forced break this afternoon while we took care of that. It was like a mini-vacation. I had an hour to sit and read while he was with the doctor. Then, we went out to dinner. I came home feeling rejuvenated and was able to finish base-coating the piece of children's furniture I was working on. It's ready for me to do the detail work in the morning.

Tomorrow, I'll have another forced break as we have plans to have dinner with friends, weather permitting. While we're not expecting anything like our Midwest friends and family are planning, we do have some frozen mess due to start in the early evening. I've made no secret here or anywhere else that I am NOT a winter person! If it's cold and wet, I try to hibernate. That is actually one of the best things about not working outside the home these last few years. I go out in it when forced but am not happy about it.

We've been lucky in our end of the world and have had two really easy winters but I believe the Weather Gods probably have a surprise in store for us this year. Last year was colder than normal but much drier so we had very little messy weather to deal with. In fact, all of the snow-driving I did last year, I did while on vacation. We hit snow on two out of three of our trips to the Midwest, a lot of snow on a weekend visit to the Pennsylvania mountains in November and even on our South Carolina winter getaway last year. The coldest weather we experienced last winter was in Tennessee, of all places!

We got our first dusting of snow this past Saturday. This seems to be the weekend that opens our snow season around here. It has snowed on that weekend for 6 out of the last 9 years! Not usually amounting to much but enough to wake us up and shout, "Winter is coming!"

I saw a plaque last week that I plan to make for myself this year. It state's my sentiments eactly - "Winter can't last forever!" I already feel that way.

Stay warm and dry y'all! (And think 80 degrees and sunny!)

Sunday, December 6, 2009

Busy, Busy, Busy !!


Once again, I've missed a few posts. While I miss getting the chance to chat with y'all it's been a good thing. I've been busy working on orders!!!

I was beginning to worry as business had been slower than I had anticipated but suddenly, folks started calling and a few etsy sales started rolling in and, all of a sudden, I'm quite busy!

Most of my repeat clients have wanted customized designs which have involved some real brainstorming and numerous test sketches. This weekend alone, I've had numerous projects in the works. I finally drafted a ride-on plush duck pattern that worked. (The first two drafts just weren't anything to quack about!) It's sewn, stuffed and painted. (That's him above. Just wanted to give y'all a sneak peek!) All that's left to do is attach the functional soft sculpture wheels tomorrow. (Okay, so nothing is easy!)

I switched gears and paint boxes and moved on to a couple of customized and personalized painted wine glasses. They're baking now. (The paint is a heat set type of enamel.) I've finished dying a onesie to the right shade of green and it's currently in the dryer. I'll be painting that in the morning.

I've spent the last hour sanding a wooden stool so I can do the first base coat before going to bed. The wooden pieces take the longest to paint as they need multiple layers of base coat and are shellacked before I even begin the detail work. There's a lot of "drying time" involved between coats.

Within the next few minutes, I'm starting to paint two custom design shirts. Both feature hamsters. These are my first hamsters and they aren't as easy to sketch as one might think. (Go ahead. Draw one. Does his personality shine through? Would a total stranger know it's a hamster and NOT a guinea pig or such?) It's a shame no one has ordered an armadillo, as that's what one of my early sketches looked like! Grandma has provided very specific details as to the proper coloring of each of the hamsters.

I'll have to post some finished pics for you tomorrow. For now, I've got to get busy!!

Friday, December 4, 2009

Where art thou, Christmas Spirit ?

I need to catch the spirit. I just can't seem to wrap my mind around getting ready for the holiday.

Oh yeah, I have been making Christmas merchandise and sales have picked up some so I do realize the season is happening. I'm slowly getting the gifts I need to give together but my heart just isn't in it yet.

Maybe the weather in the morning will drive the date home. We're expecting the first snow of the season - not much, just an inch or two - more a nusiance level than a "turn the world white" sort of thing. According to one of the many Christmas movies we've watched in the last week or two, snow will bring the shoppers out and make them feel "Christmasy." Personally, it usually gets on my nerves. I'm not a snowbunny. Give me a seat on the beach in the sunshine, anytime!

I am trying. I've had my car radio tuned to a station that's playing all holiday music for the last week and I've spent a lot of time watching the Hallmark Channel and ABC Family. Both began running Christmas movies before Thanksgiving. I've probably had one on at least once a day while I'm working on orders.

I've started the candy-making (Christmas tradition around here) and began putting social dates on the calendar for those holiday events. We normally don't put our tree up early so that's not in the running yet. I've traded in my culinary mysteries and have been reading some Christmas stories but I just haven't caught that holiday magic, yet.

Maybe I'll get the decorations out and get the house decorated a bit this weekend.

So, if you're one of those folks who just oozes the holiday spirtit, please send some my way. I need a good hard shove.

Thursday, December 3, 2009

Thursday ?!?! Are you sure ?

How did it get to be Thursday already? What happened to Wednesday? I know I was around for Wednesday. I accomplished some of those things on Wednesday's "To Do" list. I DIDN'T get my Working the Shows Wednesday post up, though. So sorry. (I promise to run that story next Wednesday.)

To be honest, after a busy day of painting in the early morning, shopping with a friend most of the day, rushing home and preparing a meal for dinner guests, spending time with those guests before and after the meal, then, taking care of a little business - I made the mistake of sitting down for a second. It only took that long to fall asleep in the chair! When The Big Guy woke me up around midnight, I did the "zombie walk", literally bouncing off walls on my way to the bedroom where I quickly fell back into a deep sleep.

As most of you know, exhaustion is pretty much inherent in the pre-holiday rush. Those of us attempting to run a business, especially one whose business is centered on the season, run at a sleep deficit for weeks at a time. The older I get, the harder it is to maintain that kind of schedule. In the old days, I could go two days without hitting the sack when necessary and then rebound after just one 6-7 hour sleep session. Oh, to be young again!

It is important at this point, to PRIORITIZE. While we have orders to complete, gifts to buy, homes to maintain, family to take care of, etc., we also need to take care of ourselves. Sure, we can all handle a short night here and there but we need to realize we can't do it over and over without end. As we get tired, we take longer to create our product and make more mistakes in the process. Ultimately, we gain nothing in the process. A tired person is also more susceptible to whatever germs are floating around and with the flu season in full swing, you really don't want to let your guard down. A sick person accomplishes very little quality work and stays sick longer if they are forcing themselves to keep going at an unreasonable pace.

The secret to keeping it all together? SIMPLIFY where you can. You can make the daily meal times a lot simpler with a little planning and preparation. I'm a great believer in making planned leftovers. Basically, I cook at least double amounts where possible. This can usually be accomplished in the same amount of time but makes two dinners instead of one. Once cooked, freeze one of those meals. When you want to use it, simply thaw it out and pop it in the oven or microwave. This not only saves prep time but also clean-up time. I actually do this year-round, not just at the busy times. I also take an entire day every few weeks and stock pile food like stuffed shells, enchiladas, jambalaya, pulled pork, etc. These all freeze well and can be cooked up with very little effort. The wasted day really does pay off.

ACCEPT HELP. We all know we usually can't farm out our craft but we can allow our family members to assist with other need like KP duty in the kitchen, laundry, running to the grocery, even making the Post Office runs. If they offer to cook or clean, let them do it. Maybe they won't do it just the way you do, but it will most likely be perfectly acceptable. Most of all, don't criticize the help! Quietly accept however it comes out and be sure to say "Thanks."

We each have to determine where we can accept a little less perfection in our everyday life and what events we must take part in, whether it is attending the children's school pageant, having dinner with friends or even having house guests during the made pre-holiday days.

Just remember, you really can't do it all, something has to give. Don't let destiny determine what gives. Let it be your choice and plan to let somethings fall by the wayside. That way, the really important parts do happen and they happen in the way you want them to. You'll be in control of what really matters.

So, go ahead and turn in and get some creativity rest. (I've given up on the concept of beauty rest!)

Tuesday, December 1, 2009

OMG!! Christmas is in 23 Days!!!

Well, Santa may actually be in town already (just check your local mall) but he'll be at my house (and yours!) in just 23 days and a couple of hours!! So how ready are you?

I've scheduled PANIC to begin on Saturday of this week. I don't have time for it until then. I need to post a holiday shipping deadline in my shop tomorrow, right after I post some more holiday merchandise. I'm definitely behind schedule on getting some things into the shop. I'm keeping my fingers crossed for last-minute shoppers.

If you're an online seller, have you gotten all your merchandise listed yet? Don't forget to note a shipping deadline for holiday arrivals.

Last year, I received an order five days before Christmas! (Well after my cut-off date as posted.) I emailed the buyer and told her I would do my best but could not guarantee on-time arrival at that point. (I did not offer any over-night shipping last year and have not decided to do it this year either. In most cases, overnight costs more than my products.) I then found I had trouble obtaining the appropriate garment to paint in the requested size. With no time to dye the garment, I ended up making a last-minute color substitution and was unable to take the time to get customer approval first. I sent a note along, stating I tried to find an acceptable substitution but wanted them to have something for their child to open on Christmas Day. If they did not want the alternative color, please return it - unused - and I would replace it with the originally requested color and refund any return shipping costs. Turns out they loved it anyway!

I've still got quite a few items to photograph and get listed. Most still need a finishing touch or two. The good news is, I'm behind schedule due to working on existing orders. After all, a sale's a sale! My offline sales (mostly repeat buyers) have been satisfying this season but my online business has been disappointing.

Beginning Saturday, I also need to kick it in gear as far as my own shopping list goes. We have to ship a fair number of our own outgoing gifts and, since I make most, I need to get busy, get them done, packed and mailed.

Did I mention I haven't started decorating or baking yet? The good news is, I have a reindeer collection, currently numbering a little over 500 deer. Many stay on display year-round in curio cabinets and shelves around the house. So I'm always a little decorated for the holiday! I have actually scheduled candy making day. To be precise, that's the day I have a little help. Other families gather to bake cookies together, I have the girls help with the general and easier candies for an afternoon. I then spend a number of days working on all the rest myself! Candy comes first. If I have time, then I make cookies.


These tree ornaments are some of my newest listings. They measure 5" tall and look so cute piled on my table in a mound. I was tempted to use a photo of the pile for the listings but didn't want to waste a detail shot.

I also made some that can be personalized. My mom began a tradition of giving each of the children a special ornament each year that was their very own. Although she made many beautiful ones herself, she usually bought fancy, unique glass ornaments. I still have some of those despite the tree falling over several times in the last decade or so. I've lost many beloved ornaments that way!